I help businesses turn expertise into authority. Having been in journalism for more than 20 years, I have built newsrooms, led cross-functional teams, created content franchises, and shaped editorial strategy across video, digital and social media. This experience has been distilled into an independent content and communications practice to help founders and businesses build credibility through original content. You already own the expertise. I help turn that into a narrative that people trust, and content that search engines can discover. Services I work on: *Thought leadership for CXOs and founders *Executive LinkedIn strategy *CEO and leadership newsletters *Video explainers and business storytelling *Editorial and owned-media strategy *Shareholder and investor communications *Podcasts and executive interviews *Content designed for search and AI discovery *Branded content and IP-led content systems I believe my background gives me an unusual combination of editorial judgement, multimedia experience and content strategy. I have worked with Moneycontrol, ET Now, Times Now, TV Today and BTVi, across television and digital environments. I have helped set up three business newsrooms from inception, contributing to the launch of three TV news channels. I have worked across editorial, video, social media and digital content strategy. Over the years, I have led and mentored high-performance editorial teams, managed breaking news cycles, developed multimedia content formats and built content IPs around business and markets. That experience has shaped how I approach corporate content. For me, this is increasingly an authority-building system that strengthens how a business or a founder is understood by its audiences. The key question I attempt to answer every day is how businesses should create content when discovery is shifting towards authority, expert-led content and owned media. My Background: Moneycontrol | TV Today | ET Now | Times Now | BTVi Certifications include MICA (Digital Marketing & Communications), NISM, Google, Anthropic, Yale and LMI Inc. I also write a newsletter called The Gist of It, which shares insights on financial media, audiences, storytelling and digital influence. More about the practice at www.gistmedia.in If you are building a financial, business or technology brand and want to turn expertise into a stronger public voice, let's talk.