After working in this field for over 2 decades, I have learned that the most successful marketing starts with your customer. If you don't know your customers and understand their journey to provide them with the best experience possible, they're not likely to become your fans. And if you're not focused on remarkable communication at every touchpoint, you will lose their attention. Let's look at your data and determine where your company can make incremental changes to the pipeline to turn more contacts into customers that grow your business. At my agency, I exceeded clients' demand generation goals through marketing automation to achieve unprecedented results while improving ROI. Our client mix was diverse but focused on technology companies providing communications, and customer experience. My leadership experience encompasses a broad, team-based approach. Specialties: Strategic and corporate marketing; digital marketing; social media management; public relations; branding and positioning with B2B software and technology start-up companies.