As a Performance Marketer, I specialize in PPC performance marketing for e-commerce brands. I optimize ad campaigns on Facebook and Google platforms to maximize return on ad spend (ROAS) and drive sales in the dynamic online retail landscape. I have 3+ years of experience in digital marketing, working with clients across various industries and geographies. I have a Bsc in Information Technology from RIMT University, where I learned the fundamentals of web development, data analysis, and media trends. I am passionate about using data-driven strategies to create impactful and engaging online experiences for customers and businesses.