As a Growth Marketer at Typo, I spearhead marketing efforts for this innovative software technology company. With a passion for driving growth and creating impactful strategies, I develop and execute data-driven marketing plans to enhance user acquisition, engagement, and retention. My role involves designing multi-channel campaigns, conducting market research, leveraging customer insights, and collaborating with cross-functional teams to achieve rapid and sustainable growth. I bring a strong background in marketing, strategy, and analytics. Additionally, I excel in product marketing skills such as market segmentation, product positioning, value proposition development, competitive analysis, and lifecycle marketing, which are crucial in tailoring our messaging and strategies to effectively reach and resonate with our target audience. As a Digital Content and Services Manager at Children Believe, an international development organization that fosters girls' rights, I led the creation and delivery of engaging and impactful digital content for various platforms and audiences. I collaborated with internal and external stakeholders to ensure that the content aligns with the organization's vision, mission, and values, and that it reflects the voices and stories of the children and communities we serve. I have over seven years of experience in marketing and social media, working with diverse clients and brands across different sectors and markets. I have successfully planned, executed, and managed media campaigns, content calendars, and online presence for various platforms, including e-commerce and social media. I have also hired, trained, and supervised teams of digital marketers, content creators, and account managers, ensuring high-quality work and customer satisfaction. I am passionate about using my skills and expertise to advocate for social causes and empower women entrepreneurs. I hold a Bachelor of Applied Psychology from Delhi University, where I studied organizational behavior and participated in national symposiums and conferences.