I started my career in a call centre role and transitioned into Business Analysis, progressing to Senior Business Analyst level within product and delivery-focused environments. With over 7 years of experience across complex systems in payments, finance, and insurance - including greenfield products, legacy transformations, and enterprise platforms - I understand how Business Analysis works in real delivery environments. I’ve also been involved in the hiring process for Business Analysts, which gives me direct insight into what hiring managers look for and how candidates are evaluated. I work with professionals from a range of backgrounds - including support roles, operations, PMO, finance, and other non-BA roles - as well as early-career candidates and graduates looking to enter the field. I help them identify and position their transferable skills in a way that aligns with real hiring expectations. I also bring practical mentoring experience, including supporting an internal candidate transitioning from a PMO role into a Business Analyst position, helping them become effective in a complex project within a short period of time. My focus is on helping you build a clear, credible case for yourself as a Business Analyst - from how you present your experience, to how you communicate it in interviews and real scenarios. My approach is practical and hands-on. We work through real examples, real expectations, and real feedback, so you know exactly how to position yourself as a strong BA candidate. If you're serious about transitioning into Business Analysis or improving your positioning, you can book a session with me to get direct, practical feedback tailored to your situation.