I help clients understand their customers so well that the product or service sells itself. My expertise is in deep customer insight, leveraging data science and performance measurement, and activating this data in the latest martech to help brands to sell more and more often. I have extensive experience doing this in both B2C and B2B and I am fortunate to have worked for some iconic brands: Sainsbury's, IKEA, Barclaycard, KFC and News UK (The Sun) to mention just a few. As a commercial marketer, my experience is across the whole gamut of: * Customer marketing and data strategy. Leading delivery of CRM and customer loyalty projects and advising clients on improving customer experience using design thinking and customer journey mapping techniques allied with customer and Big Data/customer experience analytics and the latest martech. I am comfortable working with stakeholders across my clients from the C-suite down. * Business development. As an experienced customer-led marketer I excel at identifying opportunities and winning new business. I am a certified HubSpot partner and having been using inbound methodologies for sales and marketing for the last 3 years. * People development. Building and leading teams of CRM planners, researchers, data scientists, analysts and technologists to deliver client projects and support the growth of my company. * Thought leadership. My blog has had over 40k views and I regularly contribute to publications such as mycustomer.com and Insurance Times. * Entrepreneurialism. I founded a consultancy business to harness data and technology to deliver personal customer relationships. And now I am applying all that I have learned to Data Driven Futures at Iris.