Amazon PPC is not about keywords. It's about understanding who's buying — and who's just browsing. Most sellers burn 30-50% of their ad budget on clicks that never convert. High impressions, low sales, rising ACOS. Sound familiar? I fix that. ━━━━━━━━━━━━━━━━━━━━━ 👋 I'm Sikandar — Amazon PPC Strategist with 5+ years of experience and $2.1M+ in managed ad spend across fashion, home, kitchen, health, and toys brands. I've helped brands: → Cut $35K in wasted ad spend while adding $100K in revenue → Grow from $2.8K to $38K/month in 40 days → Drop ACOS from 111% to 37% while increasing sales 16x My approach: Stop optimizing keywords. Start optimizing buyer personas. ━━━━━━━━━━━━━━━━━━━━━ I also run AdAffluent — an Amazon PPC agency built exclusively for fashion footwear brands. Footwear is the hardest category on Amazon. 40+ variations, 30% return rates, and 65% of clicks from browsers that never buy. I created the PersonaPulse methodology to solve this — 8-persona targeting that replaces keyword chaos. If you're a footwear brand, ask me about our $997 PersonaPulse Pilot with Triple-Lock Guarantee. ━━━━━━━━━━━━━━━━━━━━━ Whether you sell shoes, supplements, or spatulas — if your Amazon ads aren't profitable, I can help. 👉 Book a free call below. Let's find where your ad budget is bleeding.