As a Digital Category Specialist at MilliporeSigma, I analyze data and recommend solutions to optimize the performance of a worldwide e-commerce website. I leverage advanced tools such as Palantir, Tableau, BigQuery, and FullStory to generate insights and reports on customer behavior, product trends, and merchandizing strategies. I also collaborate with cross-functional teams to implement best practices and enhance user experience. I have completed a Masters in Management Science with a focus on Marketing Analytics and Consumer Insights at The University of Texas at Dallas. I have developed skills in RStudio, Python, SQL, NoSQL, MongoDB, PySpark, SparkNLP, and other programming languages and frameworks. I have applied my knowledge to various projects, such as clustering customers based on their preferences, testing hypotheses on marketing campaigns, and creating dashboards and visualizations. Besides my academic and professional endeavors, Im passionate about content creation and digital marketing. I have led the content and marketing teams of two student organizations, where I planned, produced, and executed campaigns resulting in increased engagement. I have also earned multiple certifications in Adobe Photoshop, Illustrator, Analytics, Google Analytics, SFDC Marketing Cloud, and PMP. My goal is to grow in the field of Marketing Analytics and Data Science, while merging my passion for strategy with analytical based knowledge of trends and market behavior to stimulate growth. I'm always curious and eager to learn new things and challenge myself. I enjoy running, reading well-written books, and having a great cup of tea. Feel free to reach out to me.