A New Media and Digital Technology professional with a unique blend of experience in B2B & B2C eCommerce, Classifieds, Mobile Technologies, Ad optimisations, spanning over 15 years. Started my product journey with the New Media and Mobility Team at Info Edge India Ltd. Spearheaded various initiatives on the Mobile/web domain to create active user Engagement. Evangelizing and nurtured new Product ideas, Business strategies for the group sites on various Mobile platforms. Parallelly led the Ad sales Product for the development of tools that led to the optimum utilization of available inventory and servicing a campaign. Rode on e-commerce train to build products catering to buyer web stores, seller panels, seller payments automation, logistics scheduling, and one of kind developer network for catalogue/payments/fulfilment management Hands-on experience in Vendor Management, Negotiations, Commercial finalization, and Content Alliances Currently navigating the challenges of B2B eCommerce, Building smart products around Raw materials procurement, NBFC loan management systems, Price discovery, Fintech, and Working capital Management. Digital transformation. Specialities: New Product Development, Team Hiring & Mentoring, Product Innovation User Interaction Knowledge Management Consumer Behaviour Management and Marketing on Internet and Mobile. Revenue Management. Alliances and Vendor Management. Direct and Channel sales