Siddharth currently leads the gCare Insights & Analytics team for the CE and EEM region @ Google. Prior to Google, Sid was a part of Qualtrics' SEA and Greater China’s landing team of Research Services division, Siddharth’s key role at Qualtrics was to drive strategic growth and expansion for Qualtrics’ Brand Experience (tech), Product Experience (tech) and Custom insights solutions (services). Prior to Qualtrics, Sid was hired in Nielsen Singapore with a view to merge the science of big data with the art of research while also focusing on growth, process integration and innovation within the consumer Insights division. Towards the end of his stint at Nielsen, Sid led business growth of customized intelligence in SEA and digital intelligence globally. He joined Nielsen from WE (Waggener Edstrom) where he oversaw the Insight & Analytics (I&A) Division across Asia Pacific. Sid is at the forefront of pioneering data and analytics solutions to the industry’s greatest pain points. Across his roles in Asia Pacific, he helped clients step up their usage of automation and intelligent tools in an industry that still labours to shift to this model. Weaving science and art to better target consumers, Sid has charted notable large-scale business growth in this region and in 2017 was named a Top 25 Asia Pacific Innovator by the Holmes Report and in 2020, was awarded the Asia’s top 40 digital talent by Campaign Asia (40 under 40). Sid is also deeply passionate about the use of research and measurement to impact human lives and was involved in pro-bono consulting projects in West Africa and South America from 2013-14. There, he led research and monitoring & evaluation (M&E) projects for Accenture’s ‘Making Markets Work’ programme that were led out of Nigeria and Guyana in partnership with VSO, one of the world’s leading social development organizations. Sid began his career in research and analytics with Text 100’s research arm, Beyond Consulting (formerly Context-Analytics) where he headed projects delivery for India. With a passion to learn and share, Sid continues to be an adjunct Professor of Business, Research and Measurement for students pursuing Management and Psychology studies at universities in Singapore and India. He holds a master’s degree in Commerce & Economics and an MBA.