"In God we trust, all others must bring data." – Edwards Deming Proficiency in: - Advanced SQL, Python, AWS Cloud, Tableau (LOD expressions, Joins & Blends), Advanced Excel (Formulas, Macro, VBA, RegEx), Hands on experience in: - Regression analysis, Classification, Clustering, Time-series analysis, Association Rule mining, NER, A/B testing, Hypothesis testing, Experiment design, Incrementality testing, Customer Cluster Segmentation, Lead Funnels Analysis, and Survey Analysis (ANOVA, T-Tests, Cross Tabulation, Cluster Analysis), and analyzing statistics to deliver practical strategies. Advanced knowledge with: - Salesforce, Adobe Real Time CDP, HubSpot Marketing, Adobe Marketo, Google Analytics, ETL, and BI tools (Power BI, QlikView, DataStudio), B2B marketing data analysis,. Certified in: - Google Analytics, Adobe Real Time CDP, Adobe Marketo, AWS Cloud Practitioner, Salesforce CRM I am a dedicated graduate student with a rich background in Marketing Analytics and SaaS Consulting. Throughout my journey, I have demonstrated a proven ability to optimize business processes by dissecting intricate Information Technology challenges and harnessing the power of extensive data. This approach, combined with my proficiency in various business intelligence tools, has enabled me to creatively present insights that drive strategic decision-making. As I refine my technical skills, I remain poised to contribute meaningfully to data-driven business growth and innovation.