After spending nearly 17 years in consumer facing and B2B businesses in NPD, digital marketing, product marketing, community building and starting product-based ventures (online procurement, brand loyalty, and education) I now run a boutique brand strategy consulting firm, Definer Brands. I have created various digital assets, brands and products for startups and large businesses in India, Germany, UK and Singapore. We help organisations with 'actionable strategies' to identify, realise and empower their teams and people to implement their vision, positioning, and brand architecture. I work closely with business founders and leaders to channelise their vision to become a reality using strategies that can actually be implemented for sustainable growth of business using the brand lens. I am here to work with FOUNDERS & YOUNG PROFESSIONALS specifically women or youngsters navigating their career in product or marketing roles.