Siddartha Kandikoda is a designer with over 10 years of experience in creating meaningful and lasting experiences for businesses. He has worked with 50+ clients from various domains, such as healthcare, financial services, technology, and retail, by applying user-centric design methods and tools. He has also led workshops, mentored startups, and budding designers, and written about design on Medium. Currently, he is a lead designer at Moj by ShareChat, a short video app with over 120 million monthly active users. He is leading the product design by building and managing a team for both consumer and creator aspects of the app, including the design system. He has launched multiple features, such as Spot, which generated 1cr revenue in 2 months by boosting post views and engagement, and Moj Creator League, which led to ~1L weekly creations by rewarding creators. He has also achieved ~96.5% wow creator retention and ~45% funnel conversion by designing and testing user-centric features with data scientists, product managers, and engineers. Previously, he was the founder of HelloFello, a design studio that specialized in projects spanning branding, UI/UX, design thinking, and service design. He co-created and designed an IoT healthcare product solution that raised 2.5M in initial funding, increased user satisfaction and retention by 30%, and ensured compliance, alignment, and usability by collaborating with legal, marketing, and development teams. He also experimented with a gamification feature on the consumer side, saving cost and increasing gratification by using AI-created 3D assets, but learned from its failure and feedback. Siddartha is passionate about solving complex problems with simple and elegant solutions. He is always eager to learn new skills and technologies and to share his knowledge and experience with others. He is a speaker at various startup incubations, where he inspires and guides aspiring entrepreneurs and designers. He believes that design is not just about building things, but about creating experiences that make a positive impact on people and the world.