Sid has hands-on experience in smartphones category management, strategy, go-to-market planning, sales-target architecture, and product lifecycle management, he works at the intersection of data, market insight, and execution. He is focussed is on helping individuals and businesses solve practical category problems like: • Portfolio optimization • Assortment planning • Pricing and margin structures • Market share analysis • Product launch sequencing • Channel strategy (General Trade and Modern Trade) If you are looking to: • Build strong category strategies • Improve portfolio performance • Understand consumer-led category thinking • Prepare for category management roles or interviews