Sell Before You Scale: Zero to First 10 Customers

Founder's Masterclass from Zero to First 10 Customers is your crash-course accelerator for getting off the ground fast. No fluff, no theory - just the exact steps I used as a founder to validate, build, sell, pivot, hire, and fundraise in the real world. This course is the accelerator I wish had existed when I was starting, a no-theory, founder-tested masterclass that gives you the exact systems, tools, and decision frameworks to go from zero to your first 10 customers, the hardest and most important milestone in any startup.

You’ll learn how to:

1. 🏛️ Set up the essentials: Incorporation, legal, banking, compliance, cap table.
2. 🎯 Identify your market: Market size, define your ICP, validate demand, and sharpen your positioning before spending a dime on GTM.
3. 📣 Get your GTM right: Websites, branding, outbound and inbound tools, CRM, early sales scripts.
4. 💻 Build product with traction: MVPs, design partnerships, security and documentation.
5. 🔄 Navigate a pivot: Recognize when things aren’t working, test new directions, and re-validate
6. 🤝 Land your first customers: Research, outreach, testimonials, closing design partners and running pilots.
7. 💡 Keep your customers happy: Support, onboarding, product usage insights, and creating early champions.
8. 💰 Fundraise smart: Financial models, pitch decks, SAFE vs. Notes, investor outreach and screening.
9. ⚙️ Run the company like a pro: Hiring, payroll, equity, benefits, mental health, and admin hacks.

🎓 What You’ll Get

1. In-depth video for each module (founder-led, hands-on, no filler)
2. 20+ downloadable deliverables, templates, decks, models, trackers, and checklists with each module
3. Recommended tools and software for each stage of company building
4. Practical frameworks for customer discovery, GTM, fundraising, and operations
5. Lifetime access - learn at your pace and revisit as your company grows

🧭 Who It’s For

This course is for early-stage founders, operators, and builders who are validating a new idea or chasing their first few paying customers. Whether you’re technical or not, it’s built to give you clarity, confidence, and traction.

🏁 Why I Built It

When I was a first-time founder, I gave up over 5% of my company to accelerators just to learn these basics and still had to figure most of it out on my own.

You don’t have to.

Think of this as your zero-to-one startup survival kit, everything I learned from raising, building, and scaling, distilled into one practical course. By the end, you’ll walk away with the systems, tools, and mindset to go from idea → product → first customers — and the conviction to keep going when things get hard.

Let’s build.