Leader in data science, market research, and analytics leader with operational and strategic capabilities specializing in narrative change. I use data and strategy to uncover insights to drive enterprise decisions and actionable insights. My strengths combine machine learning expertise with analytics acumen, market research, and analytics to support national campaigns and organizations. Currently, I lead the Research, Analytics, and Data Science practice at A—B. For over 15 years, I have led teams executing measurement and evaluation, analytics, machine learning, qualitative research, media research, natural language processing, and predictive analytics projects. My blend of strategic insights and prescriptive analytics shifts public opinion on key issues from COVID to reproductive rights to healthcare to representational media. I am in the business of leveraging data to change the narrative for high-priority campaigns. Integrated Strategy & Analytics: Predictive Analytics | Dashboards, Visualizations, Key Performance Indicators | Campaign Analytics | Strategic Insights | Primary Research - Qualitative Research and Quantitative Research | Machine Learning | Natural Language Processing | Data Science | Narrative Change Audience & Market Research: Customer Segmentation | Audience Segmentation | User Research | UX Research | UI Research | Focus Groups | In-Depth Interviews | Experimental Design | Measurement and Evaluation | A/B Testing Leadership: Business Requirements | Platform Development, Testing & Implementation Management | Stabilization | ROI | Business Case Development | Project Strategy & Development