With a rich background in the fashion industry, an innate passion for sustainability and a deep commitment to driving change and creating positive impact, Shweta Iyer is a highly accomplished professional who has successfully bridged the gap between fashion supply chain management and the pursuit of sustainable practices. With extensive experience in the APAC region ( India,SL,BD, HK), has emerged as a key advocate in promoting sustainability and circularity within the fashion sector with cross collaboration. Her journey began in the bustling heart of the fashion industry, where she forged her path across various facets of the fashion supply chain. From fabric sourcing and merchandising to managing production processes and coordinating logistics to educating, she gained invaluable insights into the intricate workings of the fashion business. This experience allowed them to understand the industry's complexities while witnessing firsthand the environmental and social challenges it faces. Driven by a desire to create positive change across industries, she made a profound decision to shift their focus towards sustainability and circularity projects. Her expertise spans multiple areas, including supply chain optimization, responsible sourcing, materials innovation, waste reduction, and circular business strategies. She possesses a deep understanding of the unique challenges and opportunities that exist within the diverse APAC market.