Book 1:1 call with shweta

1️⃣ Brand Foundation & Positioning

1. Brand clarity (vision, mission, USP)
2. Target audience identification (25–45 age group focus if relevant)
3. Competitor analysis & market gap spotting
4. Offer structuring & pricing strategy
5. Product-market fit validation

2️⃣ Social Media Strategy (Organic + Paid Direction)

1. Content strategy planning (Reels, Stories, Posts)
2. Hook writing & viral angle ideas
3. Personal branding vs product branding guidance
4. Content calendar framework
5. Influencer collaboration strategy (shortlisting + outreach direction)
6. Ad funnel structure (without wasting budget)

3️⃣ Sales & Conversion Strategy

1. How to convert followers into customers
2. Offer psychology (discount vs value positioning)
3. Launch planning strategy
4. Performance-based growth planning
5. Funnel flow suggestion (DM → WhatsApp → Website → Retargeting)

4️⃣ Website & Funnel Guidance

1. Shopify / Website structure guidance
2. Landing page flow suggestions
3. Product page optimization tips
4. Copywriting direction for higher conversions
5. Payment & COD structure advice

5️⃣ Performance Marketing Direction

1. How to start ads with low budget
2. Testing strategy (creatives + audience)
3. Scaling without burning money
4. ROAS understanding & profitability planning

6️⃣ Operations & Backend Suggestions

1. Inventory planning basics
2. Hiring structure (when & whom to hire)
3. Vendor & team coordination structure
4. SOP creation guidance

7️⃣ Mindset & Founder Clarity

1. Avoiding common startup mistakes
2. Decision-making framework
3. Scaling without emotional burnout
4. Long-term brand building approach