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Growth Advanced : Website & Marketplaces Audit
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1
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Growth: Ads Audit and Optimization
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13,90017,198
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About me

About Me: I have worked with over 40+ established and new brands, and successfully scaled them. These brands include Fortune 100, 500 companies and new-age D2C brands across various categories - Healthcare, Food and Beverages, Beauty, Personal care, Baby Care, Home and Kitchen, and others. The list includes global brands – P&G, Nestle, GSK, Eureka Forbes, KCC, Chicco, Abbott, Twinings; others (ITC, Marico, Himalaya), startups (Globalbees brands, Neo Foods), D2C brands – Dr. Vaidya’s, others. I have created processes for advertising, content management, social media management and trained teams. Developed internal tools for ad optimization and business insights. During this course, I have also helped companies in successfully launching and scaling new brands online. Have been part of Amazon Advisors team wherein I connected with Amazon India and US teams on multiple occassions to share ad tools related inputs. Launched New brands through marketing strategies and operational excellence. Overseen ~40 brands across categories – Healthcare, Food and Beverages, Beauty, Personal care, Baby Care, Home and Kitchen, and others. Founded Pueritia Foods in 2023 to address the gaps in kids nutrition, amid concerns over food and snacks for children being really nutritious. With analytics and deep insights, managed advertizing spends of over 150 Cr at any time with a GMV of over 1000 Cr. Worked in geographies – India, US and South-East Asia. I was a researcher with Central government in the starting of my career, and moved to corporate sustainability and then growth and marketing. Hence, being a complete package for market research, online growth strategies and business sustainability. Latest Publications: •. Sharma, S., Gaur, S (2024) Optimizing Nutritional Outcomes: The Role of AI in Personalized Diet Planning. International Journal for Research Publication and Seminar. •. Sharma, S., Gaur, S. (2024) The Role of Artificial Intelligence in Personalized E-Commerce Recommendations, International Journal for Research Publication and Seminar.