Over the years, I’ve worked closely with founders, product teams and engineers, helping shape products from 0 to 1, untangling messy user flows and vague ideas into clear & intuitive experiences. For me, design and product strategy go hand-in-hand - what problem are we solving, why does it matter and how does it fit into the bigger picture? That’s the lens I bring to every project whether it’s a brand new MVP or scaling an existing product.