Experienced Digital Analytics & Marketing Strategy Consultant with over a decade of experience in Digital Marketing, Marketing Analytics, Marketing Strategy & Client Services. Currently working in Accenture Strategy & Consulting as a Management Consultant for the AdTech/MarTech Transformation helping a Fortune 500 Retail & CPG client as a Solutions Architect to conduct and implement Analytics, Reporting & Dashboarding. Previously, worked in Brillio for luxury DTC ecomm brands under a Fortune 500 Retail & CPG client as a Lead Digital Analytics Consultant to conduct Analysis, Reporting & CRO with Adobe Analytics & A/B Tests using Optimizely. In the same company I got the opportunity to work for a Top 10 Fortune 100 client as a Lead Digital Analytics Consultant On-site @Client office to develop a Data Analytics Measurement and Insights Reporting Framework for Performance Efficiency and Evaluation. Prior to that worked in Publicis Sapient for a UK-based Fortune 500 healthcare client as a Senior Marketing Strategy and Analytics Associate in the Media & Data Analytics Team. Taking care of the Reporting and Optimization of Campaigns & giving insights and recommendations from Web Analytics tools like Google Analytics while interacting with key stakeholders, clients, and vendors globally. I won the "Star Passion Award" (2021) for the work done along with "Solution Accelerator Award" (2022) & "Appreciation Award - Webinar & Trainings" for the utility tools built and internal trainings conducted. Passed “Adobe Analytics Business Practitioner (AD0-E202)” certification exam & attended tag management training on Telium iQ conducted by Telium team along with “Power BI Data Analytics Associate (PL-300/DA-100)” certification exam and also “Microsoft Azure Fundamentals (AZ-900)” certification exam. I have been actively participating & conducting internal training, offline workshops, webinars & knowledge-sharing sessions within the Data CoE community & CSR activities at Publicis Sapient. I received a "Certificate of Appreciation award" for the session conducted. Work done by our team won 1st place for AI and 2nd for overall for marketing sciences at the I-COM Global Forum for Smart Data Marketing under 'Data Creativity Award' for our client Haleon's 'Voltaren Global Creative Optimisation with Visual Asset Analysis (VAA)' Also, experienced in Digital Marketing & Marketing Automation tools such as Hubspot CRM, Zoho, Salesforce, Ahrefs, SEMRush, Moz, Similarweb, Crazyegg, Hotjar, Mouseflow etc.