An opinionated technology sales rep who specialises at building vertical business in new markets from scratch. Tech sales began from B2C apprenticeship but B2B fell upon me just by luck. Living by MRR & ARR ever since. Started the journey as a SDR, went onto being the first partner manager & international sales manager for LeadSquared, followed by leading the same SDR function to support top of the funnel for India sales team. Currently I lead the North American business efforts, that initially involved creating the GTM strategy for the product market fit followed by successfully acquiring the first 50 vertical customers and building the inside sales team in India & US from the baseline. When I am not slogging at Leadsquared, I am assisting early stage SaaS startups build from 0 to X.