A Fashion Brand Founder with a deep understanding of aesthetics, functionality, and evolving consumer trends. My journey started in design and merchandising, where I built a strong foundation in product, developing an eye for detail and a clear sense of what truly connects with customers. I then went on to lead marketing at HRX, where I sharpened my skills in brand building, storytelling, and creating high-impact campaigns. That experience helped me bridge the gap between creativity and strategy, understanding not just how to design great products, but how to position and scale them in a competitive market. Today, as the founder of Qona, I bring together my design sensibility, merchandising expertise, and marketing mindset to build a brand that’s both aspirational and accessible. I’m focused on creating versatile, thoughtful workwear that empowers modern women—while constantly pushing myself to innovate, evolve, and redefine contemporary fashion. Beyond building my own brand, I’m deeply passionate about empowering young entrepreneurs to believe in their ideas and think bigger. I want to create a space where ideas are nurtured, risks are encouraged, and ambition is supported—because I truly believe that with the right mindset, guidance, and resilience, any small idea has the potential to grow into something powerful and impactful.