I'm an Analytics Manager specialising in Data & Insights across CRM, VIP, Product and Marketing. I help teams solve complex business problems through clean data models, actionable dashboards, and strong analytics strategy. With experience across iGaming, finance, healthcare, and global organisations like Bloomberg and Entain, I bring a mix of hands-on analytics, BI architecture (SQL, Redshift, dbt, QuickSight), and cross-functional leadership. Whether it’s building scalable reporting, defining metrics, improving data quality, or driving a data-informed culture — I love turning raw data into decisions that actually move the business forward. If you need clarity, structure, or analytics direction, I can help.