GTM Engineering: AI Outbound & Automation with Nishkarsh Agarwal

Most cold email fails before anyone reads it. The list is wrong, the offer is weak, or the email never reaches the inbox. This course teaches you the system that fixes all three.

It's taught by Nishkarsh Agarwal, founder of Sparq Labs. Many of the lessons are recorded from real campaign builds and live teardowns, so you see how the decisions get made on actual accounts.

What you'll learn

• Strategy: define your ICP and build an offer that works on cold prospects
• Infrastructure and deliverability: domains, inboxes, warm-up, and the sending limits that keep you out of spam
• List building: go from target companies to the right people, with a reason behind every filter
• Copywriting: a repeatable email framework, and how to diagnose copy that isn't getting replies
• Campaign execution: launch, read the results, and decide when to scale
• Clay: enrichment and credit-efficient list building
• Automation: handle replies with an n8n reply bot

Who it's for

Founders and agency owners who want outbound running in-house. SDRs and sales people who want to build campaigns, not just send them. Anyone starting out in GTM who wants a practical first skill. The same skill helps you win clients, get hired, hire people, or find a co-founder.

It's not for you if you want a done-for-you service or guaranteed meetings.

What's included

Recorded video lessons, organised in modules that take you from strategy to a launched campaign.

What you'll be able to do

Plan, build and launch your first cold email campaign: a defined ICP, a qualified list, sending infrastructure that reaches the inbox, and a sequence written on a proven framework. Your results will depend on your offer and market; the course gives you a system you can run, test and fix.

Get instant access and start with the strategy module today.