Launch EMI, BNPL or Gift Cards — growth design with Shreyas Khare

This is a growth lever at checkout, not a payments textbook.

For founders, category heads and partnership / growth leads at D2C, electronics, beauty, grocery or marketplace brands who want EMI, BNPL or gift cards live — and need the offer to move conversion or ticket size, not sit as a logo on the PDP.

We will work through:

• Which instrument fits your AOV, margin and return rate (EMI vs BNPL vs gift card vs co-brand)

• How the commercial actually works: subvention, MDR, settlement, who carries risk

• Which partners to approach and in what order

• A 30-60-90 from “we should do EMI” to a live offer with an owner

• Red flags that waste six months (wrong partner, vanity GMV, broken ops)

Bring last-90-day AOV, payment mix if you have it, and the constraint (conversion, ticket size, repeat, or cash).

I will not share any current or past employer’s confidential terms. Framework and operator judgement only — not a leaked rate card.