A Designer with a research-first approach, identifying behavioural patterns & understanding "why" behind the product. I offer practical, honest critiques of digital products, UX flows, interfaces, and design portfolios. I look for usability issues, unclear decisions, unnecessary friction, and missed opportunities, then turn those observations into actionable improvements. I can also help with AI-powered product experiences and AI workflows, especially where the challenge is making complex technology feel clear and useful to people.