Brand Marketing 101 For Startups

I built Seekho's brand function from a blank page — first hire, ₹100 Cr charter, 5 sub-teams, 20+ agencies, took the company's first national TV campaign live at ICC T20 World Cup. I'll walk you through the full operating system.

We'll cover (depending on your stage):

1. When to hire your first brand person (and what role)
2. Brand measurement that doesn't lie — MMM, brand health, lift studies, NPS, social listening — wired into MIS
3. Performance vs brand spend allocation — how to actually think about it
4. Agency selection + management so you don't get burned
5. The CMO/founder hand-off: what founders should and shouldn't own
6. Bonus: organic growth playbook (programmatic SEO, CRO, website-as-funnel)