I am a Fashion Brand Owner and Entrepreneur with a background in Clinical and Counseling Psychology, bringing a deep understanding of human behavior to the startup world. Before launching my own brand, I worked in the corporate sector with a focus on Organizational Psychology, specializing in team dynamics and structural efficiency. I now bridge these worlds to help aspiring founders avoid "expensive" early mistakes by applying behavioral science to brand growth, founder resilience, and strategic decision-making. I specialize exclusively in helping people who are about to start or have just started, their new business. My mission is to help you build on a solid foundation by combining Behavioral Science with the "hard-won" lessons I learned in the trenches. I help you skip the expensive mistakes and use psychological frameworks to scale from Day 1. Detailed Expertise Points 1) Founder "Mistake-Proofing" for New Startups: A deep dive into the common cognitive biases that lead to failed pivots and poor resource allocation in the early stages. I share the frameworks I learned the hard way so you don't repeat my mistakes. 2) Behavioral Science for Growth: Learn how to apply psychological nudges (Scarcity, Social Proof, and Framing) to your MVP and initial marketing. Drive early conversions and build traction without increasing your ad spend. 3) Consumer Psychology & Early Retention: Analyzing user habits and "stickiness" from the start. I use behavioral models to ensure your first set of customers keep coming back. 4) High-Stakes Decision Making & Resilience: Using Psychology to manage the unique stresses of a new launch, handling decision fatigue, founder burnout, and the mental resilience required to lead through uncertainty. 5) Organizational Psychology for New Teams: Critical strategies for your first hires, culture-building from scratch, and resolving co-founder conflicts using behavioral science and real-world leadership experience. Let’s eliminate the guesswork and protect your runway from costly early mistakes.