Shraddha Ganwani is a Brand strategy expert with 14+ years of experience building and transforming over 50 brands across industries - FMCG, B2B, D2C, aviation, jewellery, pharma, automotive, fintech, beauty, consumer durables, and more. From iconic brands like Air India, to legacy houses like Kirloskar, to new-age D2C brands like Tira, I’ve helped shape brands across industries and categories. My expertise lies in unlocking growth through clear positioning, purposeful storytelling, and cohesive brand architecture. Looking for a seasoned brand leader to lay the foundation for long-term brand success? I’m your person. Core Skills: Brand Strategy, Brand Architecture, Brand Positioning & Purpose, Brand Naming, Brand Personality Notable Brand Creations/Transformations: Air India, Tira (Reliance), Kirloskar Group, Amaron (Amara Raja), Oberoi Hospitality, IHCL (Taj, Vivanta, Ginger), Tata Sampann, Amul, PC Jewellers, Unilever brands (Knorr, Surf Excel, Red Label, Taj Mahal Teas), ITC brands, Safari Industries, Bajaj Personal Care, Kimberly-Clark, Sanofi (Combiflam), Freed, Impex and more.