My role is of a Brandster - specialising in maximising brand growth . Simply stated, my efforts result into creating markets for products and services through Brand Building. Core expertise lies in Brand development through effective and impact oriented communication strategies. Articulating value propositions which fetches premium for the products or services. 30 years of experience in Brand Building Feb 2021 - Present | Brandster - maximising brand growth 2000 - 2021 | Headed Brand Development, Rasna 1980 - 2000 | Director Brand Communications , Triton Communications, Mudra Communications, Group Head at Trikaya Grey Advertising, Grey Worldwide Achievements First ever national TVC making and telecast for Wagh Bakri tea. Launch in MP and Rajasthan. Got a revenue of INR 3 Crores for Mudra Communications, based on earning client trust through Brand strategy and its successful implementation. Strategically planned and executed the communication activities to promote Tourism in Gujarat State and was a part of the Big B campaign which fetched huge success. Pivoted brand rejuvenation of Nilon's Pickles which helped them achieve their growth by 12% My core client at Mudra Communications was Reliance Textiles and I was handling Mrs. Ambani's Harmony show Created and launched first animated character for Vadilal ice creams' range Ice trooper while i was at Triton Communications. Crucial role in the research based planning and implementation of Rasna's brand rejuvenation exercise which comprised of new logo, packaging , communication tools like TV Ads, print ads and other Point of Purchase collaterals. which resulted in growth up to 15%. Product launches at Rasna after proper consumer research for Honey, Honeyvita etc which gave 10% growth. Skills Excellent communication and story-telling skills with in-depth knowledge of marketing & branding, research. Expertise in Research Design & Analysis to arrive upon a consumer insight. Creation of communication briefs, basis the identified consumer insights. Translating brand strategy into brand plan and go-to-market strategy Plan and Deliver as per agreed timelines and managing expectations of various stakeholders Guiding the Advertising & Promotion budget Call to Action I am eager to connect with other brand builders, marketers, and entrepreneurs who are passionate about creating strong and meaningful brands. If you are interested in learning more about my work or collaborating on a project or a job, please reach out.