AI GTM Workshop for Startups
Shivank Sharma
AI GTM Workshop for Startups
- Most AI startups I talk to have the same problem: solid tech, decent team, and absolutely no idea how to sell it.
- I've been on both sides of this. Sold enterprise AI at Zomato (6M line, 400 cafeterias). Watched AI products die at go-to-market despite great models. Built growth at Flipkart, scaled 4x GMV at Kapiva, ran ops at OYO. Co-founded Finurja and learned every painful lesson about taking a fintech product to market. Now I'm running GTM at Quboid (AI fintech infra) and marketing at Keel (AI risk insurance). IIT KGP Economics.
- This 60-minute workshop is structured, not a free-flowing chat:
- First 15 mins — I'll audit your current GTM. Positioning, ICP definition, sales motion, channel strategy. You talk, I listen and take notes.
- Next 25 mins — I'll walk you through what's broken and why. Using real frameworks I've built from shipping AI products in India. Not McKinsey slides — actual playbooks from selling AI to enterprises that don't trust AI.
- Last 20 mins — We build your 30-day GTM sprint together. Specific actions, specific channels, specific metrics to track. You leave with a plan, not just advice.
- What you need to bring:
- — Your pitch deck or product demo
- — Current pipeline or prospect list (even if it's 5 names)
- — Any sales data you have — conversion rates, deal sizes, sales cycle length
- — Honest answers about what's not working
- What you'll walk away with:
- — A clear ICP definition that actually narrows your focus
- — Positioning that a buyer understands in one sentence
- — A channel strategy based on where your buyers actually are
- — A 30-day execution sprint with weekly milestones
- — My direct feedback on your biggest GTM blindspots
- This is for early-stage AI/SaaS teams (pre-seed to Series A) who are past the building phase and need to figure out how to actually get revenue. If you're still figuring out what to build, this isn't the right session — book the Strategy Teardown instead.