I work with brands and founders to build content and communities that feel intentional, relevant, and human. My approach to social media is rooted in understanding how platforms work, how people think, and how stories travel — not just what’s trending this week. A big part of my work is helping people bring structure to their ideas: shaping brand voices, designing content systems, and creating strategies that balance clarity, creativity, and consistency. Outside of work, I’m deeply obsessed with social media as a craft. I spend a lot of time reading, observing, experimenting, and creating content on my own LinkedIn and Instagram, sharing experiences from life, lessons from work, stories from traveling, and moments that help me build a community on socials rather than just a following. If you’re looking to build a presence that feels thoughtful rather than loud, strategic rather than random, we’ll get along well.