12yrs of crafting compelling strategies and content that boosts traffic and increases brand recall through social media, blog, website content, SEO and LinkedIn personal brand. In 2nd year of BMM (Bachelor in Mass Media) I was sure to specialise in advertising and climb the ladders of advertising agencies. I would devour Brand Equity, Agency Faqs and more. And, interestingly, life had other plans as despite my specialisation in advertising, I found myself being a journalist! Only to realise that the digital revolution came soon, and they needed writers who were advertisers at heart and had minds that could adapt to technological changes (quickly!) I was blessed to work for organisations with an open learning culture. I developed the acumen to discover what matters to algorithms and how to craft content accordingly. This learning never stopped, and my thirst for formulating and implementing effective online marketing strategies still satiates me. 📌With my team at Logicserve, we could trend multiple hashtags on Twitter when it wasn't so spammy, influencers were kinder, and our budget was extremely tight! 📌Through my persuasive content strategy and Instagram growth hacks, a small business got 200X followers 30% increase in leads. 📌 Crafted compelling SEO-optimised content for over 200 businesses for websites, blogs, social media and off-page submissions. 📌A local electric bike showroom receives inquiries by optimising FB Marketplace. 📌Created and sold a high-traffic wedding blog. 📌I was one of the early adaptors of Quora (when it was invite-only) and achieved to get high traffic for Omllion by engaging tactfully. 📌Increased brand recall for a B2B business through Linkedin posts 📌Created trailblazing profiles for women leaders on LinkedIn 📌Helped 10+ solopreneurs to start and scale their social media marketing journey 📌Curated, wrote and edited a coffee table book for a corporate within 40 days. Contact me For: DM Now or connect@shivanigala.com 🌟 1:1 Discovery session 🌟 Personal Branding 🌟 Content Strategy and Creation 🌟 Social Media Marketing Strategy 🌟 Digital Products