Once a clueless Chemistry student, now a chuffed Marketer. A firm believer in the fact that content is the king and in a constant quest to tap on the human attention span, which is now less than 8 sec for the brands I have worked with. Delivered accelerated business growth across consumer internet and media tech industries devising GTM strategies for new product launches, executing integrated brand campaigns, and sales enablement. Deep expertise in gathering consumer insights, and turning them into customer experiences, driving data-based decision making, and working across cross-functional teams for on-ground execution. Happy to chat at shivani1997hcs@gmail.com