Advocate for simplicity and innovation in business and user experiences. - Over the last 13 years, I have donned different hats of a design strategist, user researcher, team leader, and mentor. - I am a master's in psychology from Delhi University and made an organic transition into the UX world. - Started my career as a researcher, and within a few years, I got immersed in understanding businesses and users to mitigate gaps and simplify digital experiences. - I carry great learnings of working in both industry spaces, i.e. product and service. - I have captained projects in the banking, e-commerce, retail, and distribution sectors for clients as prestigious as HDFC Mutual Funds, IDFC Mutual Funds, Wintrust Bank (USA), Snapdeal, and Axiom (HYKE/UAE). - As a Senior Design Manager at NCR Corporation, I overlook banking's ATM and Teller systems in design and accessibility aspects. I focus on enriching design culture thriving with collaboration, innovation, excellence, and empowerment. -I am also a certified DHS Section 508 Accessibility trusted tester. Always happy to discuss things around psychology, UX, music, sports, and accessibility!