I started my career in Sales in Zomato and Nearbuy (earlier Groupon India). Owing to the startup environment, I learned about growth tactics and team building and developed a good customer understanding of the growing Rs.75K Crore Indian Restaurant Industry. With this experience, I went on to work with Padmashree Sanjeev Kapoor handling marketing for his chain of 50+restaurants across the globe under the Sanjeev Kapoor Restaurants brand. Also got the opportunity to work closely with Chef Sanjeev Kapoor on his personal endorsements and consultancy business vertical. Having 3 years of experience in sales and marketing in the food domain, I co-founded Yello Foods which is a QSR brand specialising in gourmet fries with over 28 varieties. Yello Foods achieved operational breakeven in 3rd month & overall breakeven in 11 months. However owing to certain financial and medical emergencies, I rejoined the corporate world as Marketing Communication Manager at HDFC Bank. Being part of the central marketing team, I managed brand strategy & marketing communications for Loan products, EasyEMI, Consumer durables and credit cards via BTL (branch collaterals), emails, SMS, push notification, digital banners and FB messenger for HDFC Bank. I was ranked among the top 10 marketing employee and received an award during the Annual Marketing Summit FY 2019 by Head of Cards for HDFC Bank.