If you’re on LinkedIn, you already know one thing: Getting attention is easy, Getting people to stop, read and actually remember you is much harder. That’s where I come in. I’m Shivam Gupta, a LinkedIn ghostwriter, personal branding strategist, and founder of Between Words. I help founders, entrepreneurs, professionals and growing businesses turn their ideas, expertise, and experiences into content that builds authority, creates trust and sounds like them, not a generic LinkedIn template. Here’s what I do best: 1. LinkedIn Ghostwriting I turn your ideas, experiences, and perspectives into LinkedIn content that feels authentic to your voice while positioning you as someone worth listening to. 2. Profile Optimization From your headline and About section to your overall positioning, I help to turn your LinkedIn profile into a clear representation of your expertise and personal brand. 3. Content Strategy I develop content directions to built around your expertise, audience, stories, and goals , so you’re not just posting consistently but posting with purpose. 4. Engagement Growth I help you build to a stronger presence through meaningful content, conversations and engagement strategies that help you connect with the right audience. 5. Copywriting From website and landing page copy to emails and other business communication, I help to turn your ideas into clear, persuasive copy that communicates your value. My approach is simple: Your content should sound like you Not like AI Not like a recycled LinkedIn template Not like every other personal brand on the platform Whether you’re a founder looking to build authority, a professional trying to strengthen your personal brand, or a business looking to communicate better online, I help turn what you know into content and communication that people can understand, trust, and remember. If you’re ready to build a stronger presence online, let’s talk.