Designed systems that scale from zero-to-one SaaS platforms to enterprise logistics infrastructure. Over 5+ years, I've shipped products across fleet tech, fintech, logistics, and conversational AI always sitting at the intersection of strategy, systems thinking, and craft. Selected impact: Cut design handoff time 60% by architecting a cross-functional design system at Aiontech Drove 18% conversion lift via AI-personalized UX at CRG, under 2s load time UX for RailParcel (live, 7 cities, 8,000+ orders in months) Redesigned BookMyShow's booking flow, reducing checkout time by 30%