As a Process Manager at eClerx, I bring over eight years of experience in digital marketing and email marketing. My expertise lies in crafting engaging, personalized, and effective email campaigns and marketing automation workflows. Utilizing platforms like HubSpot, Salesforce Marketing Cloud, and Epsilon People Cloud Messaging, I design, build, test, and optimize email campaigns and newsletters tailored to diverse segments and audiences. Tracking and reporting on KPIs and performance metrics using tools like Google Analytics, I have consistently elevated conversions, retention, and loyalty for clients. Proficient in leveraging CDP platforms such as Braze, I enhance customer experiences and drive engagement through personalized email campaigns and marketing automation workflows.