Hi, I'm Shiromani. Performance marketing and digital media leader with over 9 years of experience across Paid Search, Social, Programmatic, E-commerce, and digital platforms, working across global brands and markets in energy, FMCG, and retail. Currently an Associate Director - APAC Platform Central Project Lead at WPP Media, supporting the Google account across the APAC region. My role focuses on platform excellence, AI adoption, campaign testing, automation, governance, and strategic regional initiatives - working with market teams, practice leads, platform partners, and global stakeholders to scale best practices and drive more efficient ways of working. Previously, I led Search, Programmatic, and E-commerce performance across global bp brands including Castrol, Aral, BP Pulse, Wild Bean Café, Amoco, ampm, and Thorntons. I also worked across Mars brands including Pedigree, IAMS, Whiskas, Sheba, Galaxy, Snickers, M&M’s, and Orbit across APAC and MEA. Over the years, I’ve built expertise across: • Digital Media & Performance Marketing • Paid Search - Google Ads, SA360, Microsoft Ads • Programmatic - DV360 and Display & Video • E-commerce & Marketplace Advertising - Amazon, Walmart, Shopee & Lazada • Campaign Testing, Experimentation & Optimization • AI, Automation & Smart Bidding • Cross-channel Media Strategy • Regional Program & Stakeholder Management • Team Leadership & Capability Building Recognized with GroupM Choreos nominations, including a finalist spot, for campaign innovation and performance impact. If you're looking to: 1. Break into a digital marketing agency 2. Prepare for Paid Search interviews 3. Improve your resume and LinkedIn profile 4. Learn Google Ads from an industry perspective 5. Plan your career growth in performance marketing I'd be happy to help. My goal is to provide practical, interview-focused guidance based on real-world agency experience - not just theory.