Hi, I'm Shireen — founder of Seller Partner and a Fractional COO for e-commerce brands. I've spent 30+ years in retail and e-commerce — from running operations at Spencer's Retail and Future Group, to helping brands scale across Amazon India, US, UAE, UK, Germany, and South Africa. If you're a brand founder trying to grow on Amazon or other marketplaces — and feeling like operations, ads, or account management are slipping through the cracks — I've likely seen your exact challenge before. In our 1:1 call, we can dig into whatever's keeping you stuck: marketplace strategy, advertising architecture, team structure, scaling across borders, or figuring out your next move as a business. No fluff, no generic advice. Just a real conversation with someone who's been in the trenches — on both the brand and the operator side. Book a call if you want a sharp second opinion or a clear path forward.