Emmy-nominated leading voice around digital culture and emerging trends, Shira Lazar, took the internet by storm with her web-first news brand 'What's Trending' in 2011. As a leader in the creator economy for two decades, she’s spoken at conferences including SXSW, VeeCon, NFTNYC, and NFTLA and was named Fast Company's Most Influential Women in Technology and was featured on NFTNow's NFT100 Most Influential. Shira is also the Co-Founder of Peace Inside Live, a digital wellness agency and collective focused on building customized programs for innovative companies, teams and communities.