Blending Technology and Growth Marketing to create templates of a repeatable, scalable acquisition process for B2B SaaS startups. Leveraging in-depth exposure to nimble and scaled acquisition processes built from scratch, to validate a few key fundamentals in process - such as attribution modelling, data integration across the entire funnel (marketing, product & sales) to build a holistic view of the lead lifecycle, process automation etc.- through almost a dozen micro-SaaS POCs. Previously, I have had the opportunity to work with half a dozen startups, ranging from pure ideas to serious VC backed ones. I worked across the technology and marketing spectrum, rapidly building prototypes to conduct agile experiments. SaaS startups, reach out to me @ shikhar[at]saasgrowthadvisory.com