• Strong command of business & management principles as they pertain to development, resource allocation, production methods, and leading teams • Created new opportunities and achieved sales targets; developed and managed relationships with the clients for business growth opportunities • Conceived innovative marketing & communications strategy that fueled revenue growth, brand visibility &product advocacy • Strategized 360° campaign for brand & product launch along with MARCOM budgeting &cost optimization • Implemented effective business strategies in challenging environments to enhance revenue generation, & profitability • Created editorial structure within the content department in order to ensure that all content across the business is integrated and aligned to support business objectives • Possess structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content for the MarCom&CorpCom • Experience in all facets of creative projects, including writing, visualizing, project management, client & vendor management; maintaininga high level of accuracy while delivering professional results on multiple, simultaneous projects; expertise in working with editorial teams and contributing valuable content and ideas