A business coach, trainer and content strategist, Shehab believes in harnessing the power of the digital economy to help individuals capitalize on their skills, passion and knowledge to convert them into a profitable online business, by building an unforgettable brand. She has trained more than 2500 aspiring and existing entrepreneurs in 15+ cities of Pakistan on growing their online presence. Shehab started out as a freelancer and blogger in 2011 and since then has led world’s leading publications like HELLO! and Grazia in Pakistan – spearheading their editorial and business divisions, building and growing their print and digital platforms. She is also the Co-founder of Startup Guide, Pakistan’s premier entrepreneurship magazine. She has a diverse background in digital and print publishing with specialization areas like digital storytelling, digital marketing, creative innovation, design thinking, communications strategy and content marketing. She has worked with numerous businesses on enhancing their digital presence, from lifestyle and creative businesses to non-profits and real estate companies. She has conducted a number of trainings around ideation, design thinking, social media marketing, communication skills, marketing, advertising and more with organizations like UNDP, USAID, British Council, Khyber Pakhtunkhwa IT Board, US Embassy in Pakistan, Karandaaz, Pakistan Poverty Alleviation Fund, FACE, TiE Islamabad, Oxfam, etc.