Everyday we come across products that are excellent but haven't been recognized as much as their competitors. What do you do in that case? I for one love to sell brands that I'm sincerely loyal with, some of them famous, while some not so much. Being a design graduate with more than seven years of work experience, helps me identify these gaps and challenges and work towards building a holistic approach towards brand growth through exciting creative and marketing strategies. I enjoy applying human-centered design and design thinking principles to create innovative solutions and set goals geared towards expansion. At the end of the day, my job is all about people. People who're buying what we present to them, whether it's an entertaining video or a how-to-tutorial giving them styling tips, or it's an occasion where we're celebrating together as one community. The ever-changing needs of people and their demands is what drives me to do what I do. Well this was all about work, there's a real person behind this profile, too! In my free time you might find me cuddled up with a book in a cozy café, eating from the local chaatwala, playing board games with friends or just enjoying sunset at the river. Specialties: Brand Building. Communication. Creative Thinking. Marketing Strategy and Content Marketing.