Expert in shaping digital strategy and building data capabilities for data-driven decisioning, leading in significant improvements in both strategic and core business key performance indicators (KPIs). I have over 12 years of experience in digital consulting, data strategy & product development, where I have enjoyed tackling complex business challenges and helped in development of digital first strategies. Extensive experience in leading teams of analysts and data scientists, passionate about coaching and mentoring partners and senior client stakeholders. Keen on identifying strategic use cases that can be brought from concept to market. Expert in improving customer experience & satisfaction, brand perception, predicting future customer demand and optimise pricing to maximise profitability using big-data, advanced-analytics, and machine learning. Transformational leadership and rational decision-making are other areas of interest for me.