As a full-funnel growth marketer, I help businesses leverage the power of marTech & digital media to scale and grow exponentially. I specialize in driving growth by accelerating customer acquisition, improving retention, and boosting revenue. Over the last 10+ years, I've worked at the intersection of marketing, product, sales, and customer success, translating growth ideas into reality with help of data & technology. My specialties include ideating innovative strategies for growth, running omni-channel integrated marketing campaigns, analyzing data and optimizing performances to solve business problems. I started my career in sales & business development where I worked for over 4 years, gaining experience in key account management, business communication, and customer relationship & success. I am passionate about exploring the areas of user psychology & behavioral economics, and leveraging the same to fuel business growth. I have completed Post Graduate Certification in Business Management from XLRI, Jamshedpur (India). Skills: - User Acquisition through organic & paid channels (Google, Bing, Facebook, Amazon, Twitter, LinkedIn, Quora, CAN, Taboola, Programmatic DSPs - AdRoll, TheTradeDesk). - User activation & retention campaigns. - Conversion optimization, a/b testing & experimentation design. - Marketing automation. - Data tracking, analysis and reporting. Tools: - Google Tag Manager - Google Optimize - Google Analytics & Data Studio - SEMRush, SimilarWeb - Microsoft Clarity, Hotjar - Hubspot, LeadSquared - CleverTap, Segment - Sendgrid, ActiveCampaign - Unbounce, Instapages Want to connect with me for networking, collaboration, and more? Feel free to email me at shashankk.srivastava@outlook.com or DM me on LinkedIn.