With a master's degree in Business Intelligence and Digital Marketing from Brunel University London, I am a passionate and creative Paid Social Executive at AKA UK, a leading marketing agency for the arts and entertainment industry. I work with the Paid Social Manager to plan, activate, and report on client campaigns, using my expertise in Tiktok Marketing and other social media platforms to reach and engage target audiences, increase brand awareness, and generate conversions. I assist in presenting paid social strategy in client meetings, making recommendations on the best practical strategies to put in place, and adapting to client needs and expectations. I also take commercial responsibility for campaign budgetary management, ensuring accuracy and timeliness of bookings and billing. I contribute to the creation of monthly client reviews, providing insights on campaign performance, and identifying areas of improvement and optimization. I collaborate closely with the marketing team and other stakeholders, fostering a collaborative and supportive environment. I am motivated by the opportunity to work with big theatre clients, such as Hamilton, Stranger Things, Harry Potter, Wicked, and The Lion King, and to deliver impactful and innovative marketing solutions that drive results and value for them. I am always eager to learn new skills and tools, and to keep up with the latest trends and developments in the digital marketing landscape.